I have used this product from this company for a few times now and have always delivered quality product. I must say that it's become rare finding a good product from a reliable company. I suppose one gets lucky sometimes. I will continue buying from this company. Thank you.

The right part. Easy replacement.

Ordering was easy even with questions about whether this part was the solution to the problem.
Delivery was quick.

Installation was challenging but accomplished with only a few extra pieces left over.

The original heater assembly finally died mid roast after 12 years of service. Having the unit running on a wattmeter showed there was no current going through the heating element while the machine was otherwise functioning normally. Pulling the leads from the heater to the PCB, I checked the resistance with a multimeter which indicated an open circuit. I ordered a new one on this website and within a few days took delivery. Meanwhile, I watched the DIY videos a number of times so when I was ready to do the job, I was ready. Even taking my time, it was only about an hour from start to finish. This new element actually produces more heat than the old one, running at 1350 watts v 1250 so the roaster can actually achieve the 480 F. For some time I was only able to reach 465 - 470F and that after more than 15 minutes. Very pleased with the outcome and given the number of parts available, this roaster may never see a landfill.

Bought my Gene in 2011 and the original heater died after a year. Bought a replacement and it has worked great until the last two months. Every time I roasted the maximum heat would dimish. On my last roast I could only get 452ºF. So I ordered another and installed it. The install is pretty straight forward. Just watch the online video turorial, but don't bother taking off the motor gear as instructed in the video. There is no need to do that and it is a pain to realign the slots that the roast chamber slides into.
Be sure to run the replacement heater through a couple of "no beans" roast cycles before you actually roast to burn in the heater and lose any nasty manufacturing left overs in the heater.
I hope this heater lasts as long as my first replacement.
Customer service is good.